Information for the HR World

It's so much more than your logo

Published 08/26/2019

It's so much more than your logo     A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another. – Seth Godin       Marketing experts have a joke “what’s the difference between a logo and a brand? About a $1000.”   A little bit funny, but it tends to devalue the true worth of a good brand. Companies like Apple and Microsoft, or the NFL and MLB, have all the money and expertise required to build a powerful brand and to consistently “stay on brand”.   Small businesses often do not have the resources...

Puerto Rico's Job Market Still in the Eye of a Hurricane

Published 08/01/2019

Puerto Rico's Job Market Still in the Eye of a Hurricane       The outgoing Governor of Puerto Rico, Ricardo Rossello, who will leave office this Friday, has resigned in the wake of leaked group chats detailing crude and profane conversations, as well as allegations of widespread fraud and corruption. Puerto Rico's government has been suspected of corruptions for many years, as well as mismanagement and nepotism.   What most have seen as the final blow was a pair of hurricanes that devastated the island in 2018. In light of all this, how is it that the island's unemployment rate has gone down to a fifty-year...

The Biggest Threat to American Jobs? The Tractor (or it was)

Published 07/19/2019

Today we need a lifelong learning movement suitable to an AI-augmented economy.     Originally published on Forbes.com   Millions of students earned their high school diplomas this month. And as the caps and gowns are packed away, another generation will begin to look toward their careers. Most will spend some time in post-secondary education, but the majority will not earn a four-year degree. So even at this time of celebration, many graduates are worried. They hear technology is killing jobs. Even if you can find work today, who knows if it will be around for a full career?   What if these grads found out that a quarter of...

Employee burnout

Published 10/10/2018

Cause and Effect   Burnout is an individual’s response to chronic emotional and interpersonal stressors within the workplace (Maslach et al., 2001).   This is what Neil Patel, co-founder of Neil Patel Digital has to say about it.     It is so common that everyone in any career – engineers, sales managers, tech support personnel, etc. – is susceptible to burnout. Despite being so common, many managers aren’t aware of why burnout happens or how to keep it from happening. But they need to know.   Being able to understand burnout, its causes, and how to prevent it is essential in order to maintain a positive environment and keep...

Employee Retention

Published 09/01/2018

89% of Companies Report Better Retention Simply by offering Flexible Work Options Camile Bradbury of KPA, wrote a very informative article earlier this year regarding the increasing trend of flexible work schedules.   Trend Drivers Millennials are the largest generation to hit the workforce since baby boomers, and flexible hours is at the top of their must-have benefits list. The U.S. Census Bureau reports that there are 83.1 million millennials in the workforce, representing more than 25% of the nation’s population. Their size exceeds that of the 75.4 million baby boomers.   However, flexible scheduling is also attractive to Gen Xers and baby boomers, the other two main generations currently in the...