Puerto Rico's Job Market Still in the Eye of a Hurricane       The outgoing Governor of Puerto Rico, Ricardo Rossello, who will leave office this Friday, has resigned in the wake of leaked group chats detailing crude and profane conversations, as well as allegations of widespread fraud and corruption. Puerto Rico's government has been suspected of corruptions for many years, as well as mismanagement and nepotism.   What most have seen as the final blow was a pair of hurricanes that devastated the island in 2018. In light of all this, how is it that the island's unemployment rate has gone down to a fifty-year...

It's so much more than your logo     A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another. – Seth Godin       Marketing experts have a joke “what’s the difference between a logo and a brand? About a $1000.”   A little bit funny, but it tends to devalue the true worth of a good brand. Companies like Apple and Microsoft, or the NFL and MLB, have all the money and expertise required to build a powerful brand and to consistently “stay on brand”.   Small businesses often do not have the resources...