AI and Small Your Business Before You Jump on the Bandwagon Know Your Customer How Old (or Young) is Your Customer?   A deep dive article in Katana reveals that 1 in 2 customers prefer talking to a person over an AI chatbot. This finding is, not surprisingly, customer-age related. Millennials and Gen Zers are more comfortable sharing information with AI than older generations. Customer Income is a Factor   Although high-income respondents are generally more accepting of AI chatbots, they still show a preference for human interaction. The higher the income, the higher the satisfaction with AI.   However, the results are more opaque when examined further....

Who (or What) Are You Talking To? On average, there are around 250 applicants for every job posting. Of course, this varies depending on whether it is an entry-level position, the industry, location, and the skills required.   As reported by Emily McCrary-Ruzz-Esparza in a recent Inc. article, “According to applicant tracking system Greenhouse, the number of applications per role has nearly tripled since 2021, thanks to the ubiquity of AI tools that let job seekers multiply their applications with little effort. Greenhouse’s customers received an average of 222 applications per role in 2024. Gem, another ATS, reports that recruiters manage 56...