Your businesses' messaging has to stand out if you don't don't want to blend in. The right message gets results. The wrong message, or the uninspired one will make you seem unremarkable and forgettable, just when you need to be remarkable and memorable.   Every day, we are subjected to a tsunami of promotion, marketing and advertising in social media and entertainment. Because of this, not only is it difficult to get noticed and stand out, but you also have to do it quicker and quicker. This makes the need for a great tagline more relevant today than ever before.   Although slogans and...

The Great $15 Debate     The $15 minimum wage – a rising tide or a hole beneath the water line?   There is a lively discussion going on regarding the push for a higher minimum wage. In Rhode Island, the Senate Labor Committee voted 7-4 to recommend passage of 2021-S.1, An Act Relating to Labor and Labor Relations – Minimum Wages. Because of the wide support for a higher minimum wage (two-thirds of Americans), the COVID-19 pandemic, and social unrest related to widening income disparity, this bill is being fast tracked and is on the Senate Calendarfor Feb. 10, 2021. It will then most likely...

Bring Back the Women!   Challenges and Opportunities in 2021   There has been a perfect storm of conditions that have combined to push 2.5 million women out of the workforce in the last year. Due to the pandemic, there has been dramatic job losses in tourism, hospitality, leisure, travel and transportation. Adding to the conditions amplifying this perfect storm is the fact that the pandemic has forced many homes to double, or triple as classrooms and day care centers. This has created the add-on effect of many women being forced to cut their hours or leave their jobs entirely.   As reported in Brookings, a...

The First Step Is Always The Hardest   J.D. Meier wrote an interesting article for Time called “15 Ways to Motivate Yourself and Others”. For the sake of brevity, and to allow time for a different perspective, I’m only going to mention the first 8…   1.    Connect to your values 2.    Find your why 3.    Change your why (if your original why isn’t right for the long haul) 4.    Change your how 5.    Remember the feeling (more on this later) 6.    Shift to past, present or the future 7.    Find a meaningful metaphor (for example “the little engine that could” 8.    Take action   It’s the “take action” step that I want to use to springboard to a book by...