If you can't pivot, tack When discussing the difficulties of running a business during the COVID-19 crisis, many have urged us to "pivot". Pivoting, in the sense that you need to alter what you do, or change the direction your company is taking. In a recent Facebook posting, the idea of business pivoting was taken to task, and an alternative was suggested. The word “pivot” can be used as either a noun or a verb. When used as a noun, pivot is defined as “the central point, pin, or shaft on which a mechanism turns or oscillates”. When used as a verb, it...