All the data, facts, and figures in the world won't make the sale. Everyone is always looking for ways to close the deal. To make the client sign on the bottom line. Too often, we fall prey to the notion that the specifications, the facts and figures, the data we've compiled will seal the deal. So we do a data dump on the customer, thinking it will tell the story of our product or service. We think to ourselves "the data speaks for itself". Although this sounds like a quite logical assessment, as explained by Karen Eber in her TedTalk “How your brain...